Established in 2006, our company has been deeply rooted in the fishing tackle industry for 20 years. With two decades of dedicated focus and industry expertise, we have grown into a professional and reliable manufacturer & solution provider for global anglers.
Our founder, Mr. Douglas Liu, is a passionate and experienced angler himself. His long-term love for fishing and hands-on experience in various fishing scenarios give him an intimate understanding of what anglers really need. This unique insight allows him to lead the team with a clear vision, ensuring our products are user-centric, practical and well-designed for real fishing situations.
We own independent R&D and design capabilities, supported by in-house 3D printing technology. This enables us to quickly transform ideas into high-quality product mock-ups and prototypes, helping our customers accelerate product development, improve efficiency, and launch competitive new products in a timely manner.
Our core focus is on providing high-performance tackle for carp fishing, trolling, ice fishing and boat fishing. We are committed to developing durable, functional and innovative fishing gear that meets the demands of different fishing styles, empowering anglers around the world to enjoy a better fishing experience.